“The living cell is really a dynamic process. We need to consider the properties of physics to help us understand these data. In order to develop a drug directed against a given molecule that has real hope of treating cancer, we need to understand how that molecule is sitting in the cell, interacting with other molecules,” says Merajver, professor of internal medicine at the U-M Medical School.
After that, show them the computer they're using to read something like this as further evidence. :)