Monday, May 23, 2011

Brookhaven Lab Wins PR Award

In another example of a scientific organization really putting in thoughtful effort to convey news and messages to the media and public, Brookhaven National Laboratory has won two "Bulldog" awards for excellence in media and public relations.

The Brookhaven Lab campaign won a Gold award in the “Best Campaign Under $25,000” category, and a Bronze award in the “Best Not-for-Profit/Association/Government Campaign” category. In 2010, the campaign also won a Bronze Anvil Award of Commendation from the Public Relations Society of America.
In the award-winning campaign, Brookhaven Lab and its communications counsel developed and executed a strategy to announce two major results related to RHIC scientists’ quest for the primordial matter known as quark-gluon plasma (QGP) through RHIC’s high-speed collisions of heavy ions. Scientists believe such a quark-gluon plasma filled the early universe some 14 billion years ago, before ordinary constituents of matter such as protons and neutrons — let alone stars, planets, and galaxies — ever formed.

Well done!


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