The Brookhaven Lab campaign won a Gold award in the “Best Campaign Under $25,000” category, and a Bronze award in the “Best Not-for-Profit/Association/Government Campaign” category. In 2010, the campaign also won a Bronze Anvil Award of Commendation from the Public Relations Society of America.
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In the award-winning campaign, Brookhaven Lab and its communications counsel developed and executed a strategy to announce two major results related to RHIC scientists’ quest for the primordial matter known as quark-gluon plasma (QGP) through RHIC’s high-speed collisions of heavy ions. Scientists believe such a quark-gluon plasma filled the early universe some 14 billion years ago, before ordinary constituents of matter such as protons and neutrons — let alone stars, planets, and galaxies — ever formed.
Well done!
Zz.
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