Thursday, January 12, 2012

Apple's "Education Event".

So there is a buzz surrounding the invitation-only education event hosted by Apple on January 19, 2012 at the Guggenheim museum in NYC. Of course, people are already speculating what the event will entail. One interesting speculation is that is could be a major announcement related to iPad platform for textbooks.

Although Apple typically holds its events in Silicon Valley, Morris' sources said Apple chose New York for the event because of its proximity to major textbook publishers. He also said Apple would not be unveiling any new hardware at the event, despite hopes that the company would show off the next iPad sooner rather than later.

Apple's push into the education market isn't much of a surprise. In Walter Isaacson's authorized biography of Steve Jobs, the author wrote that the company's late co-founder had "set his sights on textbooks," since he believed the $8-billion-a-year business was "ripe for destruction."
I can certainly see that. I already mentioned earlier on what I would like to see in a physics digital textbook. Being able to have several physics text on an iPad would be a tremendous convenience, especially when one has no internet connection. Of course, nowadays, everything wants to be on a cloud.

It will be interesting to see if it really is about textbooks (and more), or if it is something else.


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