Some time you just have to shake your head and smile.
Symmetry Breaking has a rather hilarious account on how a Lady Gaga song title made it onto the title of a Physical Review D paper. Having the title of "Poker face of inelastic dark matter: Prospects at upcoming direct detection experiments", no one who has an awareness of pop culture could have missed the reference. And it got there all because of a bet.
But just in case you are one of the few who has no clue on any of this, here's "Poker Face" by Lady Gaga.
If you want to read the preprint, you can click on this link.