I've finally read a news report on what I reported earlier about a science festival that included a 2-minute lecture on quantum mechanics, billed as the world's shortest physics lecture. And from what I've read, it reinforced my earlier point of view that this is nothing more than a gimmick, and people who listened to it is no more informed about what QM is than when they came in.
So why even bother? Why not stop with trying to get the "World's shortest physics lecture" titled, and actually spend some time sitting with a few people, and just talk about physics? It IS possible to educate people that way. The Illinois Science Council project of presenting various physics topics at bars and clubs during their off-peak times looks very useful and promising (I attended one recently on "The Science of Spooky" around Halloween). I can see very clearly how many people learned something new that they didn't realize even existed before. It just that it requires patience and TIME to present the material AND to get questions back from the audience. Learning isn't a one-way street, and one must allow for such discussion. A 2-minute lecture is a useless gimmick.