The American Physical Society has unanimously endorsed the upcoming March for Science.
I'll be flying out of town on that exact day of the March, so I had decided a while back to simply contribute to it. I get the sentiment and the mission. However, I'm skeptical on the degree of impact that it will make. It will get publicity, and maybe focuses some of the issues, especially funding in the physical sciences, to the public.
But for it to take hold, it can't simply be a one-day event, and as much as I've involved myself in many outreach programs, I still see a lot of misinformation and ignorance among the public about science, and physics in particular.
Here's something I've always wanted to do, but never followed through and lack the resources to do it. How about we do something similar to a family tree genealogy. But instead of tracing human ancestors, we focus on technology "family tree". I've always wanted to start with the iPhone capacitive touch screen. Trace back up the technology and scientific roots of this component. I bet you there were a lot of various material science, engineering, and physics that were part of various patents, published papers, etc. that eventually gave birth to this touch screen.
What it will do is show the public that what they have so gotten used to came out of very basic research in physics and engineering. We can even list out all the funding agencies that were part of the direct line of "descendants" of the device and show them how money spent on basic science actually became a major component of our economy.
By doing this, you don't beat around the bush. You TELL the public what they can actually get out of an investment in science with a concrete example. And it may come out of areas that they never made connection before.