Where To "Apply"?

Last last year, the American Physical Society (the publisher of Phys. Rev. family of journals) announced that they are soliciting submission for a newly-created journal under their wing. Called Physical Review Applied, the call for papers reads:

The editors are encouraging scientists to submit their theoretical or experimental work on materials science, surface and interface physics, device physics, condensed matter physics, optics and any intersection of physics and engineering. The journal will publish both short letters as well as longer journal articles.

Now, of course, those of us who are familiar with the various physics journals will wonder, is this new APS journal competing directly with the American Institute of Physics's family of Applied physics journals? The AIP already has a couple of established applied physics journals, namely Applied Physics Letters, and Journal of Applied Physics. From the description of Physical Review Applied, it looks like they are looking for the same type of papers as APL and JAP.

For those of us (including me) who do work in the applied fields, we certainly won't complain that another journal, especially from the well-established organization such as the APS, providing another avenue for us to consider for publication. We just have to figure out the level of standards that they will adhere to for publication in the new journals.

Zz.