Friday, August 21, 2009

Embedded Video Advertisement in Print Magazine

Yes, you read it right. We now have embedded video in the print version of magazines sold on newsstands!

Supposedly (since I haven't seen the print ad) CBS bought this embedded video ad in Entertainment Weekly to advertise their show "The Big Bang Theory". And interestingly enough, the ad mentioned "Physics Today".

The video, which is activated when the magazine page is opened for more than 5 seconds, opens with Jim Parsons, the actor who plays Sheldon Cooper, a theoretical physicist on the television sitcom The Big Bang Theory, welcoming readers to "the current edition of Physics Today" before finding out he has been duped into supporting a different product.

You can find the video at the link above. Still, is this a preview of what's to come with print ads?


1 comment:

Thomas Crews said...

This is an amazing step for technology..hopefully it will give journalism a boost once again!!!!!