I just want to say that I had a lot of fun reading this preprint by Joseph Kapusta. It is entertaining, insightful, and has a ton of information for both scientists and non-scientists alike. It reinforces the point that I've been trying to make, which is the constant miscommunication between scientists and non-scientists. The blame goes on both sides - scientists for not considering how what they say is being interpreted by the public, and the public for not self-educating themselves into trying to understand not just the science, but the vocabulary that science uses. Not being aware that there are discontinuity in the communications and understanding of the two parties is the first significant problem. This is also a very good opportunity to again highlights the wonderful essay written by Helen Quinn that I've mentioned a while back. Everyone should read it!
If you have some time, I'd recommend reading this article by Kapusta, even for just for its "storytelling" aspect.