Hebrew University, who holds the rights to Albert Einstein's image, has sued General Motors. It seems that GM used Einstein's image in one of their print ads. GM, on the other hand, claimed that they received permission.
The Detroit automaker grafted the Nobel Prize-winning German scientist's head onto the body of a buff, shirtless man in a Nov. 30 ad in People magazine.
The ad had the slogan "Ideas Are Sexy Too."
Hebrew University of Jerusalem filed suit against GM earlier this month federal court in central California. The suit quotes Forbes magazine in 2008 as saying Einstein earned $18 million a year, fourth among deceased celebrities. He died in 1955.
I haven't seen the ad, and I don't know about you, but somehow, this ad sounds rather ... er ... creepy.
Zz.
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